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FC Barcelona Launches BarcaPass: A New Era in Digital Collectibles
Collaboration with Futureverse
FC Barcelona has joined forces with Futureverse to unveil an innovative digital collectibles wallet known as BarcaPass. This new tool allows FCB supporters to securely store their digital collectibles by signing up with either their email, a preferred social media account, or through a Web3 wallet.
Features of BarcaPass
BarcaPass operates on the foundation of Futureverse’s "Pass" product, providing a smart wallet experience. Futureverse CEO Aaron McDonald likens BarcaPass to a passport that offers access to diverse applications, games, and experiences within the "open metaverse." This emerging digital space aims to empower users by allowing them to own pieces of content that can be utilized across various interoperable platforms.
Upcoming Experiences
Though specific details about the types of collectibles and metaverse adventures are forthcoming, fans can expect to create virtual avatars that they can personalize with digital outfits and accessories. Furthermore, the platform will eventually introduce gaming components, including a partnership with an upcoming mobile racing game branded by FC Barcelona.
Engaging Fans Beyond Match Days
BarcaPass aims to cultivate ongoing digital engagement with FC Barcelona’s sizable fanbase, which boasts 230 million followers on social media and has a worldwide reach. Through this initiative, the club seeks to establish lasting digital channels for interaction, particularly during non-match periods.
Vision for the FC Barcelona Metaverse
“This initiative serves as our introductory gateway to the digital landscape, marking our first steps toward creating the FC Barcelona metaverse,” stated Jordi Mompart, the club’s Director of Data & Innovation. He emphasized that this metaverse will blend passion, innovation, and community, allowing fans to play an active role in shaping its future.
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