Circle Partners with HKT to Explore Blockchain Loyalty Solutions in Hong Kong

Collaboration for Customer Engagement

Developing Loyalty Services with Web3 Products

Circle, the company behind USDC, has joined forces with HKT to delve into blockchain-driven customer loyalty solutions in Hong Kong. The partnership aims to utilize Circle’s Web3 products, such as programmable wallets, to create innovative tools that enhance customer engagement and enable businesses to leverage digital assets and smart contracts.

Building Deeper Connections

Empowering Merchants in Hong Kong

The collaboration between Circle and HKT seeks to develop loyalty services that foster stronger relationships between consumers and merchants in Hong Kong. Monita Leung, CEO of HKT Digital Ventures, expressed their goal of providing merchants with unique loyalty solutions to better connect with their customers.

Expanding Circle’s Presence in Asia

Continued Growth and Development

This partnership aligns with Circle’s broader expansion efforts in Asia, following previous collaborations to expand USDC access in Japan. CEO Jeremy Allaire highlighted their commitment to leveraging blockchain technology to redefine loyalty programs, enhance customer experiences, and support merchants in thriving in the digital economy.

Circle’s Financial Plans and Market Position

Market Cap and IPO Preparation

Circle’s USDC is the second-largest stablecoin in the cryptocurrency market, with a market capitalization of around $33 billion. The company’s plans to go public were indicated by the confidential draft S-1 document filed with the SEC earlier this year. Circle’s valuation reached $9 billion in 2022, with plans for an IPO following adjustments and preparation for market entry.