Coinbase Named Official Crypto Partner of Canadian Football League and 111th Grey Cup

Coinbase Partnership with CFL

Coinbase, a leading cryptocurrency exchange, has recently secured a groundbreaking partnership with the Canadian Football League (CFL) and the prestigious 111th Grey Cup. This collaboration marks Coinbase’s foray into the realm of sports sponsorship, with plans to sponsor the opening coin toss at the championship game in Vancouver on November 17.

Canadian Market Opportunity

Canada has emerged as a crypto-savvy nation, positioning itself as the second-most crypto-aware country in Coinbase’s global markets. With approximately five million crypto holders in Canada, representing around 13 percent of the population, Coinbase recognizes the immense growth potential within the Canadian market.

Coinbase’s Vision

Lucas Matheson, CEO of Coinbase Canada, expressed enthusiasm about the partnership with the CFL, emphasizing the mission to enhance Canadians’ engagement with cryptocurrencies and empower them to partake in the digital economy. The collaboration aims to foster economic freedom and financial inclusivity throughout Canada.