Iper La grande i Celebrates 50th Anniversary with Entry into the Metaverse

Interactive 3D Platform: Meta Mercato Iper

Engaging Virtual Marketplace Experience

Italian retailer Iper La grande i marks its 50th anniversary by venturing into the metaverse with an innovative 3D platform called Meta Mercato Iper. This interactive virtual environment replicates a traditional marketplace, offering users a unique and immersive experience.

Interactive Games and AR Experience

The platform features a series of monthly interactive games that culminate in an augmented reality (AR) experience connecting to Iper stores. Players can engage in various activities while learning about the retailer’s history and values.

First Game: ‘Il Fruttivendolo’

Exciting Fruit-Slicing Challenge

In the debut game, ‘Il Fruttivendolo’ (The Fruit Vendor), players are tasked with slicing fruit on their screens, avoiding obstacles, and creating winning combinations. Successful participants stand a chance to win shopping vouchers redeemable at Iper stores.

In-Store Virtual Reality Experience

Immersive VR Journey Across Italy

Complementing the virtual platform is an in-store virtual reality experience where shoppers can don Pico VR headsets to embark on a captivating journey across Italy. From the Alps to Puglia, customers will explore the origins of Iper’s ‘Patto Qualità’ (Quality Pact) products.

Following the VR adventure, shoppers will receive a complimentary pair of VR glasses to relive the experience at home. As part of the Finiper Canova Group, Iper La grande i operates 22 stores across four regions in Italy.