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Metafy Signs Licensing Deal with Lucky Kat for Kumo Brand Expansion
Expanding Kumo Brand Reach
Metafy, a pioneer in utilizing blockchain technology for consumer products, has partnered with Lucky Kat to license the popular Kumo brand. Kumo, known for its successful NFT collection launch, is set to expand into merchandising, including apparel, SMART toys, and accessories under the guidance of Metafy. This collaboration aims to leverage the distribution networks of both companies to reach a broader audience.
Embracing Web3 Landscape
Lucky Kat’s innovative approach to blockchain gaming and digital assets, exemplified by Kumo, aligns well with Metafy’s expertise in brand monetization. The partnership will bring Kumo into the physical world through NFC-enabled collectibles, connecting digital assets to real-world experiences. This move signifies a step towards engaging traditional audiences while delving into the world of web3.
Transforming Digital Assets
The upcoming Kumo-branded plushie collection, set for release in Q1 2025, will merge physical products with digital tie-ins, offering a unique experience for consumers. By incorporating QR codes and NFC chips, buyers will unlock access to the digital Kumo world and receive benefits within the $KOBAN token ecosystem of games.
Evolving Kumo Brand
With the success of the Kumo NFT collection and its recent upgrade to a dynamic NFT collection, the brand’s potential is evident. The collaboration between Lucky Kat and Metafy aims to establish Kumo as a household name, blending Lucky Kat’s gaming communities with Metafy’s marketing prowess in the web3 environment.
About Kumo
Kumo the Kat serves as the endearing mascot of Lucky Kat’s gaming ecosystem, offering unique NFTs with utility and interoperability. Owners can engage with Kumo across various platforms, creating a seamless experience in the digital world. The brand’s popularity continues to grow, further solidifying its presence in the gaming and blockchain space.
About Metafy
Metafy, a forward-thinking company at the cusp of Web 3.0, specializes in bridging licensed consumer products with blockchain technology. With a track record of launching products for frontier-facing brands, Metafy’s expertise lies in customer engagement and brand monetization. The company’s partnership with Lucky Kat signifies a strategic move into the evolving landscape of digital assets and consumer products.
About Lucky Kat
Lucky Kat, an acclaimed game development studio, has garnered a vast audience through its portfolio of mobile games. By venturing into web3 through interoperable gaming ecosystems and the upcoming $KOBAN utility token, Lucky Kat continues to push boundaries in the gaming industry. As part of the Fragbite Group, Lucky Kat remains at the forefront of gaming, esports, and web3 innovation.