AirAsia Rewards Teams Up with Milk Partners and The Sandbox to Introduce Metaverse Gaming Experience

Launching a New Metaverse Game for Real-World Rewards

AirAsia Rewards, Milk Partners, and The Sandbox collaborate to provide users with an innovative gaming experience that integrates real-world value into the digital realm.

AirAsia rewards, in conjunction with Milk Partners and The Sandbox, has unveiled a groundbreaking metaverse game called ‘MiL.k X BIGGIE Wonderverse’. This immersive game allows players to earn SAND Tokens, Milk Coins, and AirAsia points by participating in a metaverse-based gaming environment.

Earning Rewards Through Virtual Gameplay

Engage in Tasks and Challenges to Earn Virtual Assets

The ‘MiL.k X BIGGIE Wonderverse’ game draws inspiration from AirAsia rewards’ BIGGIE mascot and is based on the BIGGIE Wonderland mini-game from the AirAsia MOVE app. Players must complete various tasks by collecting Milk Coins within the Sandbox metaverse, which can then be exchanged for virtual AirAsia points, passports, and boarding passes. Upon successful completion of all tasks, players will receive rewards in the form of Milk Coins, Sand Tokens, and AirAsia points that can be utilized within the AirAsia MOVE ecosystem.

Expanding the Loyalty Ecosystem

Strategic Collaboration for Global Expansion

This collaboration forms part of MiL.k’s strategy to broaden its blockchain-based loyalty ecosystem, which already includes partnerships with prominent brands such as SK OK Cashbag, Lotte L.Point, and more. AirAsia rewards, a leading loyalty platform for the AirAsia group, enriches its travel and lifestyle offerings across various sectors. Meanwhile, The Sandbox, a renowned metaverse platform boasting over 6 million users, serves as a hub for game creation and revenue generation, further extending MiL.k’s ecosystem through global alliances.

Forward-Thinking Partnerships

Leaders’ Perspectives on the Collaboration

Jungmin Cho, CEO of Milk Partners, expressed enthusiasm for the partnership, highlighting the value it brings to both partners and users. Meanwhile, Nicole Tan, Head of AirAsia rewards, emphasized the milestone achieved through the launch of ‘MiL.k X BIGGIE Wonderverse’, showcasing the convergence of digital and real-world rewards to deliver an engaging experience to a global audience.

For the latest updates from AirAsia MOVE, follow @airasiamove on Instagram & TikTok. Download the AirAsia MOVE app for a seamless experience on the Apple App Store, Google Play Store, and Huawei App Gallery.

Release ID: 89145714

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