Partizan 3×3 Basketball Club Continues Partnership with Holiverse in the Metaverse

Holiverse Rebrands from Meta Force

The Metaverse platform formerly known as Meta Force, which inked a main sponsorship deal with the Serbian basketball team Partizan 3×3 in August 2024, has undergone a rebranding. Now operating under the new name Holiverse, the company remains committed to all existing partnerships, including the agreement with the basketball club.

Continuity in Sponsorship Agreement

The rebranding of Holiverse does not impact the terms of the sponsorship contract with Partizan 3×3. The team will continue playing as Partizan Meta Force for the remainder of the current season, with the familiar panther logo still adorning their black-and-white uniforms, now representing the rebranded Holiverse metaverse. All planned initiatives will proceed as originally scheduled.

3×3 Basketball and Sports Sponsorship Trend

3×3 basketball, introduced by FIBA in 2007 and debuting at the Tokyo Olympics in 2020, is a rapidly growing sport globally. The collaboration between sports teams and crypto industry leaders, such as Partizan and Holiverse, exemplifies the fusion of traditional sports values with innovative technological solutions, paving the way for sports development in the digital era.

About Holiverse

Holiverse is a decentralized metaverse integrating advanced technologies such as a gaming virtual reality, an NFT marketplace, a social network, and a decentralized exchange (DEX). Adhering to the Metaverse 2.0 standard, Holiverse provides users with access to cutting-edge features like augmented reality, play-to-earn mechanics, and Real World Assets (RWA).