Decline in Interest for Telegram-based Tap-to-Earn Crypto Games

Decreasing User Engagement in Tap-to-Earn Games

Recent data shows a sharp decline in user interest in tap-to-earn crypto games on Telegram, despite the overall bullish trend in the cryptocurrency market. Search interest in “tap-to-earn” has plummeted by 80% from June to December 2024, indicating a shift in focus among players and investors towards other areas within the thriving crypto market.

Loss of Users in Leading Telegram-based Games

Popular games like Hamster Kombat, Notcoin, and Catizen are experiencing significant drops in user numbers despite the flourishing crypto market. For instance, Hamster Kombat lost over 3 million users in a single month, while Notcoin and Catizen saw declines of 428,000 and 407,000 users, respectively. The Ton blockchain, which powers these games, recorded a notable reduction in daily active wallets from over 1 million in September to below 500,000 by December.

Challenges Leading to Player Attrition

According to a Chainplay survey, more than half of players quit due to repetitive gameplay, as tasks become monotonous. Additionally, dissatisfaction with small airdrop rewards and concerns about fraud and security risks contribute to user attrition. Issues with withdrawing rewards have also frustrated players, highlighting the need for developers to address these core challenges to retain and engage a broader audience in tap-to-earn crypto games.