Popular Brands Making Waves in the Metaverse

Samsung’s Virtual Store in the Metaverse

Samsung has introduced a virtual replica of its flagship store in New York within the Decentraland platform, allowing users to purchase virtual plots of land as NFTs. The store features various areas like the Connectivity Theater and the Customization Stage, providing a unique virtual shopping experience.

Coca-Cola’s NFT Collection and Virtual Event

Coca-Cola launched its first NFT collection alongside a virtual event in Decentraland to celebrate Friendship Day. The event featured a virtual party and an auction for the Coca-Cola Friendship Box NFT package, showcasing the brand’s foray into the world of NFTs.

Nike’s Acquisition of RTFKT

Nike made a significant move into the Metaverse by acquiring RTFKT, a leading NFT collectibles brand known for its innovative releases. RTFKT uses cutting-edge technology to create unique digital products and collaborations with renowned personalities, marking Nike’s evolution in the digital space.

Adidas’ NFT Collection in The Sandbox

Adidas purchased land in The Sandbox, a 3D blockchain game platform, and released an NFT collection in collaboration with other digital artists. The ‘Originals: Into the Metaverse’ collection drew attention but faced some controversy due to limited availability, showcasing Adidas’ commitment to exploring the Metaverse.

Louis Vuitton’s Metaverse Ventures

Louis Vuitton launched ‘Louis The Game’ to celebrate its 200th anniversary, offering players a puzzle adventure and the chance to collect NFTs. The fashion house further explored the Metaverse with the Louis Vuitton Mystery Box, merging physical items with digital NFTs in a trendsetting move.

Burberry’s NFT Collection in Blankos Block Party

Burberry collaborated with Mythical Games to introduce branded NFTs in Blankos Block Party, with exclusive NFTs selling out quickly. The brand’s venture into the world of NFTs continued with a second collection and a branded game within the platform, showcasing Burberry’s innovative approach to the Metaverse.

Domino’s Ordering Kiosk in Decentraland

Metazone, a Metaverse development company, launched a Domino’s ordering kiosk in Decentraland, allowing users to virtually order pizzas for delivery. While not a direct initiative from Domino’s, the kiosk demonstrated how brands can naturally integrate into the Metaverse, enhancing traditional businesses with digital experiences.

Sotheby’s Virtual Gallery and NFT Auction

Sotheby’s played a pivotal role in bringing NFT art into the mainstream by launching a virtual gallery in Decentraland and hosting the ‘Natively Digital’ auction. The event featured artworks by digital artists, showcasing the auction house’s embrace of the Metaverse and digital authenticity.

Walking Dead’s Play-to-Earn Game

AMC’s The Walking Dead introduced ‘The Walking Dead Empires,’ a play-to-earn game that integrates with the Gala Games ecosystem. Players can own land, earn assets, and trade within the game, marking a significant move for the franchise into the world of blockchain gaming and the Metaverse.

McDonald’s Immersive Experience in The Sandbox

McDonald’s Hong Kong launched ‘McNuggets Land’ on The Sandbox platform, offering an immersive experience with exclusive rewards and in-game items. The fast-food giant’s venture into the Metaverse included NFT art releases and innovative digital initiatives, reflecting the brand’s adaptation to the digital age.